CEA

by Dr Davis on March 27, 2010

I enjoyed CEA. I just got home, about ten minutes ago.

I heard some really good presentations. Laura Brandenburg from Tech gave an excellent presentation the last session. Arleta Craft had some great ideas. Do I want to write a novel in a month while my students look on? Sean and Alice from UT-Austin made me think I should go back to school and take their classes, so I can offer them later.

My session went well. Five folks from the two colleges I teach at were at CEA as well. I didn’t go to any of their presentations, though.

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What are people doing online?

by Dr Davis on March 27, 2010

People aren’t reading online.

They’re skimming.

With that in mind, your goal should be to make your text easy to scan.

Highlight keywords*
Use meaningful headings and subheadings
Use bulleted lists
Limit paragraphs to one idea
Use the inverted pyramid, putting the most important information at the beginning
Use fewer words
Use simple, clear language; readers hate marketese and gobbledygook

found on Writing, Clear and Simple

See also Jakob Nielsen’s Writing for the Web tips.

Update: I have added this to the graduate students category because if the students are writing on the net for future schools or employers to read, this is important stuff to know.

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